Concept Strategy
UPSCALE ITALIAN AUTHENTIC
Concept Statement
Background Story
Service Narrative
Environmental
Key Elements
Menu Narrative
The Wine
Design & Construction
Design Strategy
Design Elements
Music
Floor Plans
Operations
Operational Overview
Job Descriptions
Recipe Cards
Graphic Identity
Brand Development
Operating Procedures
Sequence of Service
Merch & Order Guides
Merchandising Overview
Order Guides
Resources
Open Locations
Resource Gallery
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CONTENTS
Concept Strategy
UPSCALE ITALIAN AUTHENTIC
Concept Statement
Background Story
Service Narrative
Environmental
Key Elements
Menu Narrative
The Wine
Design & Construction
Design Strategy
Design Elements
Music
Floor Plans
Operations
Operational Overview
Job Descriptions
Recipe Cards
Graphic Identity
Brand Development
Operating Procedures
Sequence of Service
Merch & Order Guides
Merchandising Overview
Order Guides
Resources
Open Locations
Resource Gallery
Floor Pattern
Floor Pattern
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