Food and service together determine the dining experience, with service playing a particular role. There is a saying: “good service may compensate for mediocre food, but mediocre service can not be compensated by good food”. This service mantra is a staple at Roberto’s and a reminder to our staff to be friendly and respectful to each and every guest. The main aspects of good service delivery are:
KNOWLEDGE—INFORMED
SKILLS—FAST
ATTITUDE—FRIENDLY & FLEXIBLE
PERSONALITY—FLAIR
Knowledge of the concept, the menu and its products, as well as the skills to put this knowledge to work, are the basis of a confident performance in the dining room. But guests look for more than efficiency of the service staff; they need recognition and appreciation for their patronage. By demonstrating the right attitude, guests will get this feeling, where no request is too much. Personality is an important aspect of good service. When service expertise is completely developed and nearly becomes a routine, much focus can go out to getting the maximum out of the last level and thereby turning good service into great service.
A lunch or dinner shift consist of the following team members.
1 hostess
2 supervisors
2 waiters, each responsible for one of the stations
2 assistant waiters, one for each station
1 food runner
1 bartender preparing drinks and providing service of
bar area
Roberto’s should be divided into 2 stations with each one waiter in charge, taking the orders. The supervisors help out with the ordering when needed. Two assistant waiters are serving bread, drinks and clear the tables. One runner transports the food to the dining room on large oval trays that are put on tray stands inside the restaurant. The manning guide can be adjusted to local circumstances and customer expectations. As is customary in many Italian dining places, the mise en place of linen, glasses, menu, etc. is part of the design.
Roberto’s wants to be top of mind as THE place to enjoy an Italian meal in any particular market environment. Food, drink, service and ambiance embody what customers seek for when dining upscale Italian, in short, when they are looking for “La Dolce Vita”.
To be part of Roberto’s World and to enjoy a very credible Italian dining experience; the Pura Cucina Italiana.
Roberto himself – a trusted and passionate Italian who will take care of you and your guests.
The graphic design angle of Roberto’s is a continuation of the design inspiration of the fifties. Old black and white photography depicting the Italian lifestyle is the basis of the visual identity. This gives the concept some solidness and apparent history. These vintage photographs are combined with fashionable gold and white colors, as well as a modern classic letter type. The resulting house style is credible and upscale at the same time. The house style is dynamic and by combining the above mentioned elements, a very diverse and varied brand narrative will develop. It is also personal as the name and personage of Roberto will play an important role in the story that will be told. All communications will be recognizable as Roberto’s, but are quite diverse so that the brand image
The first 30 seconds of entering a restaurant can be quite crucial to the whole dining experience. The difference of being ignored or welcomed not only makes a world of difference, it takes very little time and effort to do it well. Therefore everything needs to be done to make this stage of the dining experience a successful one.
Guests are sensitive to where they sit in the dining room. Some like it crowded and others will never sit in the centre. Often requests are made at the time of reservation and these requests should be honored whenever possible. A good system will accommodate as many requests as possible and avoid unnecessary mistakes.
PROCEDURE
The menu is a key sales tool of the restaurant. The staff will have an impact on what guests decide to order. The knowledge of the menu, the tastes and the best combinations will have a definite impact on guests and also on the amount they will be spending. Selling really is giving service.
A good deal of mistakes which lead to a disappointing experience are made in the ordering process. For a smooth flow of service, the correct recording of the orders is essential. Changes due to miscommunication can upset the dining experience of the entire table. Therefore don’t rush this process and record accurately.
The organization of the service dictates the pace of the meal. Timely ordering and calling for next courses, timely service of wines before food, timely re-setting of new cutlery all require much concentration and experience. Good procedures help the team to be as efficient as possible.
Efficient clearing keeps disruption for guests at a minimum and looks professional.
When guests ask for the bill, they are really ready to go. As this is the closing part of the dining experience, this should be done swiftly and without mistakes. The last impression is as important as the first.
All coffees are served with “Chiacchiere”, the Italian signature cookie of Roberto’s. This light crispy pastry is made in house and adds to the authenticity of Roberto’s.
Make eye contact and smile. Open the door on time so the guest does not have to wait.
Say “Buon Pomeriggio / Buona sera, welcome to Roberto’s restaurant.” Call the guest by name if this is known to you. Take the guests coat. “May I take your coats?” Please ensure you give the correct claim ticket.
Do not ask the guests for their reservation, but firstly make them feel welcome with a warm greeting. Then check the reservation. “Under what name did we have a table prepared for you?” “Or for how many persons can we prepare a table?” If no name is known, ask the guest politely his/her name and make a note on the reservation list.
Ask if guests wish to have a drink in the Lounge first, or if they prefer to go straight to the table.
Say “We have a nice table for you, would you like to sit next to the fireplace or on the couch?”
When accompanying the guest to the table, take the menus with you at the same time (make sure they are spotless). First ask for the drink order and after that, place the menus gently on the corner of the table.
“Would you like to start with a glass of Prosecco?” There is no need to present an open folded menu, forcing the guest to look at the menu right away. Italian aperitivo’s and Bollicine (sparkling wines) are suggested in a soft-sell way. When appropriate, try to find out how much time guests have (business lunch time pressure).
Serve drink order and ask if guests have been to the restaurant before. If not, this is the prefect time to briefly explain the concept and the menu. When serving (or clearing) drinks, always hold the glass at the bottom 1/3 of the glass, keeping the top part clean.
“Here is your Prosecco, enjoy.” Ensure this is done as soon as possible. “Here is some freshly baked pizza bianco to accompany your meal.” Make sure there is at least one bread per person. 5 minutes – remove the leaves – stir tea – serve to table.
Take the food order.
“May I recommend the (dish) or would you like to have a nice salad on the side?” Take the wine order. “Have you made a choice or would you like a suggestion?”
Always try to promote the Italian selection of Formaggi and Prosciutto. Record order in POS and double check.
Place cutlery, glasses and serve wine. When serving a bottle let the guest pre-taste and explain the wine. Red wine bottle to remain on the table, as well as white wine when served in glacette (thermo cooler), or white wine may be served in a wine cooler on a stand next to the table.
Cutlery is placed right after the order has been given and/or after a course has been cleared away.
Always use a plate to transport the cutlery. Pasta only needs a fork on the right hand side.
Ask if guest would like to order water.
Serve the signature Focaccia.
Arrive to the table and place the tray stand near the table.
Serve plate from the right side of the guest and of course ladies are served first. Do not place the thumb on the top rim of the plate, but as much on the edge/rim of the plate as possible.
Be well informed of what each guest has ordered and do not auction off plates at the table.
Do a satisfaction-check after three minutes and refill wine, bread. “What else can I do for you?”
Remove appetizer plate also from the right side of the guest, unless this bothers the guest in his position or conversation with other guests. Do not remove the pepper, salt, bread and oil until after the main course has been cleared away.
Do not ask if “everything was all right”. A simple smile and gesture is sufficient to show that the service is genuine and will avoid the monotonous phrase heard too often.
Call the next course and place new cutlery in accordance with the next course.
Pour remaining wine or open and serve new bottle for main course.
Arrive to the table and place the tray stand near the table.
Serve main course from the right side of the guest and of course ladies are served first.
Be well informed of what each guest has ordered and do not auction off plates at the table.
After a few minutes check if guest needs any further assistance. Avoid asking if “everything is all right” as guest will likely respond affirmative to this question, even though this may not be the case. An open question will lead to better communication with the guest: “What else can I do for you?”
Pour wine and ask if additional water is required.
Remove main course plate, as well as bread, olive oil and the pepper and salt mills.
Clear table of crumbs with napkin and small plate.
Bring the dessert menus and ask guests if they would like a dessert.
Serve the complimentary Granité of the season (only half of a small glass as it is not a dessert replacement).
Take the order. If the guest does not want a dessert, ask: “May we serve you a nice Italian espresso or perhaps a glass of our signature Grappa on the side?”
Recommend sweet wine after order has been placed: “Would you like to have a glass of dessert wine?” In case guests still have wine left, ask if they want to drink this first before dessert is served.
Place new cutlery - small fork and spoon with desserts and small knife and fork with cheese.
Serve wine in the glass at the table.
Serve dessert
Serve wine in the glass at the table.
Serve dessert from the right side of the guest. Be well informed of what each guest has ordered and do not auction off plates at the table.
Remove dessert plate.
When clearing the dessert, ask for espresso, coffee, tea, after-dinner drinks.
Serve a spoonful of nougat from the large nougat block that is wheeled to the table.
In case there is room in the Lounge ask guests if they care to be seated there. Try to motivate guests to do this when busy, to free up space in the restaurant.
Ask for second espresso and/or after-dinner drinks.
Present bill on request and always have hotel guest sign their bill.
Record payment in POS and return to guests as soon as possible. Always thank them for their visit at that moment: “Thank you for having dinner in Roberto’s Restaurant, have a nice evening and we hope to see you soon!”
"Did you have a coat with you?”
Keep eye contact.
Say good-bye and walk guests to the door. Thank guests by name for their visit and wish them a good night.